Make me care
Andrew Stanton’s wonderful TedTalk on the clues to a great story establishes from the outset that storytelling is joke telling – if you’re good at telling a joke,
Intention & Obstacles
This brief audio clip of Academy Award-winning screenwriter Aaron Sorkin reinforces the Andrew Stanton’s premise of ‘make me care’. Throughout many design present
Sensemaking, Framing & Design Synthesis
First, a few definitions: Sensemaking is a constant process of acquisition, reflection, and action. It is an action-oriented cycle that people continually and fairly automatically
Frame Innovation
“Organizations from the public and private sector alike are realizing that the open, complex, dynamic, and networked problem situations that characterize our modern world req
What stories do you tell yourself?
Did you know genetics can determine if people find exercise to be difficult or easy? How do you think you might respond if you were told your own genetic disposition towards experi
Storytelling & the Innovation Process
Storytelling is essential during the innovative process for: Presenting innovative ideas Getting interest and support from others Motivating organizational members to innovate Prom
Logic + Story = Commitment
In his 2017 Harvard Business Review article, Use Design Thinking to Build Commitment to a New Idea, Roger Martin asks us to be aware that “the logic we use to understand the
