Movie Posters for Ideas
Greg Hoffman was the CMO for Nike for 30 years and in 2022, he published “Emotion By Design: Creative Leadership Lessons from a Life at Nike”. In Hoffman’s role a
Mindfulness & Mindsets
How do we become aware of our mindsets? What we practice, we strengthen. Metacognition, or thinking about thinking, is necessary to build a reflective practice. How can we practice
Modular stories
When the Dutch design firm, Achtung, was tasked, by Volkswagen, with rekindling kids’ imaginations on long car drives, they turned to storytelling. Their solution – a c
Visual Thinking and Doing
Visual storytelling is an important aspect to consider that unfortunately, falls outside the scope of our project – so far. The Willemien Brand book series is a resource that
Story Stewardship
Much of our investigation of story, design, and innovation has focused on the stories that we tell ourselves (sensemaking, mindsets, frames) and the stories that we tell others (to
