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    • A Story about Why
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    • Framing + Reframing
    • Story + Sensemaking
    • Prototyping
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September 1, 2022
Tools

Movie Posters for Ideas

Greg Hoffman was the CMO for Nike for 30 years and in 2022, he published “Emotion By Design: Creative Leadership Lessons from a Life at Nike”. In Hoffman’s role a

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August 18, 2022
Tools

Mindfulness & Mindsets

How do we become aware of our mindsets? What we practice, we strengthen. Metacognition, or thinking about thinking, is necessary to build a reflective practice. How can we practice

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August 18, 2022
Tools

Modular stories

When the Dutch design firm, Achtung, was tasked, by Volkswagen, with rekindling kids’ imaginations on long car drives, they turned to storytelling. Their solution – a c

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August 18, 2022
Tools

Visual Thinking and Doing

Visual storytelling is an important aspect to consider that unfortunately, falls outside the scope of our project – so far. The Willemien Brand book series is a resource that

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August 17, 2022
Tools

Integrated Thinking

Our mindsets about decision-making may lead us to believe that we have to make tough choices between options and this mindset may be amplified by discomfort with ambiguity and our

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August 17, 2022
Tools

Reflective Practice

Donald Schön defines reflection in action as “the ability to think about what we are doing while doing it. It is the ability to turn thoughts both on the doing and on the th

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August 17, 2022
Tools

How to tell a story

From the Moth.org – The Moth’s mission is to promote the art and craft of storytelling and to honor and celebrate the diversity and commonality of human experience. We

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August 16, 2022
Tools

The Six Stories You Need to Know How To Tell

Story is the least invasive way to ensure your message gets replayed at the right time in the future and along the lines you intended.  Annette Simmons, The story Factor Annet

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Story + Design = Innovation
2022

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